Store: Double Monk
Location: Melbourne, Australia
Double Monk is a store in Melbourne,
Australia, delivering the World's finest men's shoes. What really intrigued me
about this precedent is the structure, layout and design style of the
store. Double Monk has really pulled back the years to deliver an
early 1900 vibe from their old designer dress shoes, to the décor that is used
throughout the store - even to the extend of doubling as a working bar in which
consumers can share a beverage whilst getting their high quality shoes.
The lighting used in this precedent
is well thought about, in which they have created a store that has a warm
welcoming hue to it, which is amplified through the choice of wooden
furniture. There seems to be down lighting in each of the shoe bays to
emphasise each pair of shoes and make them glisten and shine - thus in doing so
become more enticing for consumers.
The storage within the store is also very
well thought through and is efficient and aesthetically pleasing for
the amount of stock on hand. The idea of the sliding ladders is
quirky and practical which helps to develop the aesthetic and style
that is conveyed throughout. Overall I feel that this is a very
quirky, well designed store that has a specific demographic of slightly
older, well presented businessmen. I feel that it entices and appeals to
the target audience very well.
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