Location: Old Bank Arcade, Lambton Quay, Wellington
I Love Ugly (I.L.U) is a men's high end
fashion retail brand focused on "sourcing and customising unique
fabrics from around the world, and uphold an unwavering attention to bespoke
styling. The details are not the details they are the design." They
continue their design aspirations in their apparel through into their retail
outlet stores also. Creating sleek, atmospheric stores through lighting and
materiality, that appeal to their consumer demographic.
Taking their Wellington store for
example, by combining a polished concrete floor with black fixtures and
storage, it helps to create a mood in the store that is both mysterious and
captivating for the consumer. The down lighting used creates emphasis on the
clothes themselves without being too overpowering that it disturbs the mood. I
Love Ugly have also used items within the store to help convey the ideas
and inspirations behind the brand and their garments.
I love this store, putting the brand and
their garments aside - due to the fact that I actually shop at this store, the
way that this store is organised and the mood that is created as one enters the
store, every time I walk past the Old Bank Arcade I have an urge to
go in. I want to design a retail store that could achieve the same
following of consumers, enticing them through both the products that
I would sell, and the mood that I create.
No comments:
Post a Comment